UNDER THE TREE

OUR ROOTS

With a burning desire to light up the industry with great brands, partners Arthur Lello, Debbie Palframan and Bianca Schmitz established The Fire Tree Design Company, an advertising and design agency based on the principles of creativity and passion.

Solidly rooted on fertile ethical ground for over 10 years, the agency has grown rapidly, even in the harshest economic climate, to become a landmark on the South African advertising landscape. With a comprehensive through-the-line service offering and utmost commitment and passion for our trade, we continuously strive to innovate the market with fresh ideas.

GROWTH

Recently, The Fire Tree Design Company have undergone a merger with long time friends of the Tree, Goldswain Global, forging a powerhouse agency with an unstoppable team of creatives and client service specialists.

WHAT WE DO

Below-the-line, above-the-line, through-the-line, there-is-no-line creative solutions.

ADVERTISING & DESIGN

GRAPHIC DESIGN

We run a ‘tight ship’ of a remarkably talented crew of Graphic Designers. Headed by Creative Director Bianca Schmitz and led by Studio Manager Des Smith, our Studio operates from the latest Macintosh Computers and software and a fully equipped PC facility that enables us to interact with every aspect of advertising.

WEBSITE DEVELOPMENT

Our highly skilled team of web specialists offers our clients all elements of web design, layout, animated presentations, html based projects, as well as interactive CD’s and DVD’s.

RADIO & TV

Our team of Copywriters and Art Directors produce scripts with a unique edge - there is no box
creative thinking - from conception, production to output.

BILLBOARDS

All the billboards we use are expertly designed and positioned, offering maximum reach and frequency within specific geographic areas.

EXHIBITIONS, CONFERENCES & EVENTS

Through acquired experience in the field of conference and eventing, we have the extensive
knowledge and expertise in providing our clients with everything they need to showcase a successful function - we produce everything from design and printing of show stands, banners, promotional flyers and advertisements to branded gifts and giveaway items.

PHOTOGRAPHY

To capture the very essence of a brand, we’ve forged strong relationships with some of the top
photographers in KwaZulu-Natal. Whether your requirements include product shots, on-site fashion shoots, sporting event photography, or more, you can expect nothing less than a professionally Art Directed work of art.

PRINTING

We’re on top of it. We have an in-house Large and Small Format Digital Printing facility, as well as
various Litho, Flexo & Silkscreen Printers at our disposal.

MEDIA PLACEMENT

As a Nationally Accredited advertising agency, The Fire Tree Design Company has the ability to place adverts in any newspaper, magazine, radio or television station throughout South Africa to guarantee the most ideal exposure for your brand.

PUBLISHING

Here at The Fire Tree, we also have an experienced team of editors and designers who are committed to reporting all the exciting multisport news out there in our very own SportsGuide Magazine (nationally distributed) and recently acquired Triathlon Plus Magazine (international brand name)!