Founders

ARTHUR LELLO
Managing Director
Email:

DEBBIE PALFRAMAN
Financial Director
Email:

BIANCA SCHMITZ
Creative Director
Email:

Managers

DESMOND SMITH
Studio Manager
Email:

ASLAM KHAN
Web Department Manager
Email: aslam@firetree.co.za

Our History

The Fire Tree was born on April Fool’s Day in 1999, and we partied like it was…well, it was. Headed up by Managing Director Arthur Lello, Financial Director Debbie Palframan and Creative Director Bianca Schmitz, we were a little team of five that could and did.

By 2007, we had doubled to ten. A year later, we’d doubled again to 20, taken on another agency called Brandwing, and designer Desmond Smith had become Studio Manager (then Director in 2010). That same year, we started our very own large format digital printing and finishing company, which meant that our service offering was growing in leaps and bounds.

By the end of 2010, our number had doubled yet again to 40; we’d forged amalgamated partnerships with Goldswain Global Advertising and Studio 24. Our family was booming! Not content to dwell solely in the realm of advertising, we thought we’d try our hand at publishing, and took on the rights to design, print, and distribute Triathlon Plus SA, the sister of Triathlon Plus magazine in the UK. A few short years later, the magazine is beloved by triathletes across the country.

2011 saw the welcome addition of a well established exhibition stand company, and 2012 brought in another, a digital print and signage company - allowing us to offer our clients the most competitive rates around for the printing of pretty much anything.

We're now ten times the agency we were at the start, with account executives, media buyers, designers, web developers, illustrators, production team members, printers and copywriters on tap for your purposes! A veritable smorgasbord of talent and experience. Take advantage!