Dynamic creative and asset customization
Facebook introduced two new tools to help advertisers fine-tune their creative in the lead-up to the holiday shopping season.
Dynamic creative enables brands to automatically create “a series of ad variations” with different combinations of the images, videos and texts they provide.
The social network said in a Facebook Business blog post, “Dynamic creative will analyze which version of the ad performed best with each audience and in each placement, including News Feed, Instagram and Audience Network, giving you the insights you need to run the most effective ads and drive results for your business.”
Taking things one step further, Facebook is now allowing advertisers to customize their creative for each ad placement, so that they can match the most appropriate images and videos with the settings in which the ads will appear.