+27 31 534 6600
hello@firetree.co.za
Facebook
Twitter
Instagram
  • Home
  • Services
    • Brand Development
      (Advertising, Print, TV, Radio, Ambient Media, Media Buying)
    • Digital Strategy
      (Digital Strategy Content, SEO, Website Design, Magento Services, Online Design)
    • Print and Signage
    • Social Media Marketing
    • Photography and Videography
    • Web Design & Development
  • Portfolio
  • About
  • Blog
  • Contact
  • COVID-19

Brand Development

Home Brand Development

Brand Strategy

At FT, we are not about awards. We’re far more worried about you – the client. We are committed to excellence for the sake of your success. The secret to our success lies in a deep understanding of our clients and their brands. We will breathe your brand to life, draw up a battle plan for your success and compile a strategy for conquering your competitors.

What can you offer the market that nobody else can? That’s what we focus on – your unique offering to the market. Good Generals win wars with good strategies and tactics – we win you new customers and a larger share of your market in exactly the same way. We’ve developed a specialised brand process that will define the essence of your brand, its personality and the position it should take in the marketplace.

Battle strategies are developed after careful reconnaissance, after your spies have infiltrated the land behind enemy lines. In marketing, research is our reconnaissance. We acquire a detailed lowdown of your target market, including their age, gender, location and demographics, as well as their education and income levels. All of this will give us valuable insights into their likes, dislikes, hopes, fears, motivations and values. Once we have identified the target market, our focus shifts to the most effective way to reach them. We find out which newspapers and magazines they read, which TV shows they are watching, what content they are streaming and which radio shows make them tick. We also examine which web and social media platforms they choose to interact on.

By doing this research, we can enjoy full confidence that your advertising will be saying the right things to the right people at the right time. Knowing who we’re talking to also puts us in the right frame of mind to actually sit down and create your campaign. We start by brainstorming – not necessarily looking for a fun or interesting idea – but for a concept that perfectly fits the strategy. In this regard, nothing less than perfection will do. Relevance. Persuasiveness. Impact. We won’t rest until we’ve found it.

Designing The Brand

Your brand is the full package — it’s everything people relate to your products, services and your company itself. It’s the image that people call to mind when they consider who you are.

Branding is about shaping consumers’ perceptions. It’s about more than persuading the target market to choose you over your competition. The crux of branding is convincing them that you are the only provider who has the right solution to their problem. Having the right solution, the right medium and the right message drives approach home to their target market. Consumers become loyal when you appeal to their deepest core desires. With the goal of transforming once-off customers into repeat customers, loyalty is the most important arrow in your quiver.

The cornerstone of any brand is outstanding design. Every campaign element for every medium, be it digital or print, should have a unified look and feel. Your brand identity is nothing without a signature look. A streamlined set of colours, typefaces and other visual elements give a brand its personality – let us help you adopt a brand identity that is exclusively yours and which resonates with your target audience.

When it comes to finding out what your target market values, research is indispensable. We’ll discover their likes and dislikes and what they want from life. Ultimately, we’ll help you uncover what makes them tick, what their habits are and what the best way to build a relationship with them is.

Getting Out There Advertising

Advertising
Print
TV
Radio
Ambient Media
Web and Social Media
Advertising

Finding creative solutions to problems is our bread and butter. We look at your business and develop a plan that will empower your brand to rise above the background noise and capture the attention of your target audience.

Contact Us Now

[recaptcha]
Print

Every newspaper and magazine in the world is full to the brim with advertising. It takes something really exceptional to break through, catch the eye and capture the imagination. The applies to posters, direct mail and all other forms of print advertising. That’s where FT comes in. We have a particular talent for creating persuasive print adverts that gets noticed and gets results.

Contact Us Now

[recaptcha]
TV

TV
TV is one of the most powerful advertising mediums and FT has what it takes to get your brand on screen! We have the expertise to guide you through the entire process, from concept inception and scriptwriting to casting, directing and post-production processes. We focus on creating amazing work to harness the power of this medium.

Contact Us Now

[recaptcha]
Radio

Radio has been described as “the theatre of the mind”. With radio, the lack of visual elements means that the power lies exclusively in your choice of words. Our copywriting team will tap into their skilful mastery of language to weave together words that stir emotions and paint mental pictures.

Contact Us Now

[recaptcha]
Ambient Media

AMBIENT MEDIA
Billboards are still a great way to reach consumers and build your brand. The secret to success is coming up with an idea that
talks quickly. Drivers have only a matter of seconds to process the message. Point-of-sale communication is garnering popularity for its general versatility and ability to offer precise audience targeting.

Contact Us Now

[recaptcha]
Web and Social Media

FT is a full-service digital marketing agency. Our trick lies in making new and traditional media work together in new and exciting ways. We create a unique structure that allows all forms of media to come together. Full service digital marketing, advertising and design agency that look for solutions in a creative alternative way, using all forms of media. The trick is that we make all medias work together.

Contact Us Now

[recaptcha]

Media Buying

On the battlefield, you want to stick every soldier where he or she can do the most damage.

Every soldier wasted could spell disaster. Advertising works on the same principle – you can’t afford to funnel your spend into some dark corner where it’s not needed. To avoid this, you need the services of a good media buyer.

Media buying is about allocating and positioning your resources correctly. You don’t want to put all your eggs in one basket, which is why we’ve spent years developing relationships with media houses, outdoor vendors, radio stations and television networks. We leverage these relationships to get our clients the best deals possible. We bring our negotiation skills to the table and save you money wherever we can, thereby giving you more buying power than you’d have on your own.

The next step is to help you come up with the right strategy. In a nutshell, strategy is about knowing when and where to strike. There is a plethora of media at your disposal, but you don’t necessarily need all of them. A poor media-buying strategy is like wearing neon clothing on a battlefield – it’s not going to end well for you.

Having a plan is imperative. We will do our research and establish the best times and places to reach your target audience. We have to bear in mind that different demographics prefer different types of media. Is your specific target market composed of smartphone-addicted Twitterholics? Or are you targeting people who are hesitant to embrace new technology and are far more likely to be found reading a newspaper? You have to know your target market very well before you will know how to reach out to them. Leave it to us. We will create a media mix that speaks to the right people in a way that will naturally make them listen.

Back To Our Roots

The Fire Tree was born on April Fool’s Day in 1999, and we partied like it was…well, it was. Headed up by Managing Director Arthur Lello, Financial Director Debbie Palframan and Creative Director Bianca Schmitz, we were a little team of five that could and did.

Read More

Recent Posts

  • Blind Passengers Can ‘See’ the View Out a Car Window With This Creation From Ford May 3, 2018
  • This Irish Anti-Smoking Ad Is So Good, It’s Now Running in New York January 11, 2018
  • YouTube’s End-of-the-Year Video Is Insanely Comprehensive, and Gleeful to a Fault December 11, 2017

Contacts

Suite 515,Island Office Park 35/37 Island Circle, Riverhorse Valley
+27 31 534 6600
+27 31 534 6650
hello@firetree.co.za
Facebook
Twitter
Instagram

Sign Up to Our Newsletter

 







The Fire Tree Design Company

1 day ago

The Fire Tree Design Company

When your boss makes you coffee ☕, you know your #Friday is going to be extra special💫

Can you spot the apple foam art? Arthur is talented in all sorts of design 😉

Happy Weekend Everyone 💐

📷 @biancaschmitz74

#firetree #friday #TGIF #coffee #foamart #marketing #design #printing #digital
... See MoreSee Less

Photo

View on Facebook
·Share

Share on FacebookShare on TwitterShare on Linked InShare by Email

© The Fire Tree Design Company 2021, All Rights Reserved

  • Arduino software download kostenlos