Digital Strategy

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Digital Strategy Content

Content marketing is the delivery of regular, accurate and interesting information to customers, with the aim of retaining existing customers and attracting new ones.

Original, engaging content shows your customers that they can trust your brand. It also makes the brand more relevant in Google’s eyes – meaning that your SEO rankings improve – which in turn means that you climb towards the top of the search results page. This form of marketing is particularly effective when customers have grown tired and suspicious of the usual marketing ploys. Web users, including your customers, trawl the internet for information on subjects which interest them. If your brand is a regular, reliable source of this information, then they will turn to you not only for information, but also for products and services. Feeding the customers content and not just any content, but good valid content builds trust.

We will help you provide quality content as part of our content marketing strategy.

Thanks to our ongoing research, we know what people are looking for online. We talk to your potential customers and ask them what they want to know, so that you can provide the right answers. We ensure that the information they want is on your website, presented in a compelling, easy-to-read and informative way. Once we’ve created the content, we’ll put it in the hands of your customers online, ensuring that it’s shareable and accessible through the many channels available. Not only will we create the information, but we’ll also make sure it’s shareable and accessible through the many channels online. It’s one thing to produce content, but you also have to put it in people’s hands. That’s what we’re all about.

SEO

Keyword Research
Research is our most important keyword. We search for the keywords that your target audience tends to use when searching for products like yours. This is based on search frequency and relevance to your website. If, for example, your business is a hair styling salon, then relevant keywords would likely include “haircut”, “blowdry” and “hair straightening”. Once we have = studied your target demographic, we’ll know what they want even before they do, and you’ll be ready to meet their needs. Getting the right keywords will get the right kind of visitors to your site. This is serious business, as these visitors will be your new generation of customers.

Competitive Analysis
Know your enemy. That is the key to winning any battle. To emerge victorious in the highly competitive internet marketplace, you need to understand that your rivals are analysing the same keywords as you are in order to take the spot that you want on the search ranking. Our team will scrutinise what the competition is doing and do whatever it takes to get ahead and stay ahead. FT’s digital marketing team will put together a customised strategy that will work with the keywords that are relevant to your brand.

Search Advertising
If, for example, you own a sporting goods store, you need your brand needs to show up whenever someone searches for hockey sticks. This is where search ads come into play. Appearing above or next to relevant search results, these simple text adverts drive new business to your website. Thanks to Google Adwords, we can ensure that you get noticed by your future customers.

Web Analytics
It’s good to have traffic on your website. It’s even better to be able to track that activity. FT can give you detailed reports about how many people are visiting your site and exactly where on your site they are spending their time. Based on this information, we can make your website even more user-friendly and profitable.

Website Design

FT’s designers and programmers are at the cutting edge of the latest technologies. We are well versed in the current online trends in terms of the look and feel of websites and our designs are attractive, userfriendly
and dynamic.

Having a good website is imperative for any company, as this is what people use to gauge the legitimacy of your company. The FT team will make sure that your site gives off a great fi rst impression. Our designers (who give your site its great look), our programmers (who make your site work correctly across all devices) and the copywriters (who make it all sound intelligent) all work together in one office, bouncing ideas from Mac to Mac to ensure that your site works well, looks great and ultimately garners you new business. The closeness of our team prevents us from losing sight of what is impotant to you.

WordPress Web Design
We care about the people we do business with and we want both them and their customers to have a positive experience on their websites. That’s why we make it easy for you, our customer, to update your site without calling tech support every time you want to add a post to your blog. With WordPress, there’s less fuss and more content. WordPress began as a simple blogging tool, but has since evolved into a platform that can easily and cleanly run a full website. The money we save on creating custom back-end development is passed onto our customers. Because WordPress is open-source, new plugins are being developed every day to streamline and enhance your experience. FT is a website design firm that takes advantage of every great aspect of this content management system and delivers those advantages directly to you. Our approach to website building is clean, cooperative, time-saving and cost-effective. We can’t wait to see what new projects you give us to sink our teeth into.

Online Design

Email Marketing Design
Email marketing is a form of direct marketing, in which bulk emails are sent out in order to bring in leads, build loyalty and develop brand awareness. Emails are easy to track, so you can keep tabs on your return on investment. While customers have the option of opting in or out of your mail campaigns, many people still regard email marketing as spam. We overcome this with our innovative designs and expertly crafted content.

Banner AD Design
A banner advertisement can be a blunt instrument, as it exists only to elicit a click. At FT, however, we don’t do anything in half measures. In our minds, even the most functional of banner ads deserves our best efforts and the utmost attention to detail. We know where to place these ads so that they’re most likely to get noticed. We also know that every word counts and that having the right typeface is just as important.

But we don’t do anything halfway, so we believe even our most functional of banner ads should look good, too. We know about good placement, putting ads where they’re most likely to get noticed. We also know that every word counts, and even the best words are rendered useless when they’re written in an unreadable typeface. We work hard to create graphics that are relevant and convincing. Pages are saturated with banners, prompting many people’s eyes to skip them. At FT, we have a variety of tips and tricks up our sleeve to beat “banner blindness” and draw eyes straight to your advert.

Magento Services

Magento Website Design
Distinguish your brand from competitors and increase revenue with a professionally designed website. Our creative team leverages talent and industry best practices to deliver a high-converting website.

Magento Development
With certified Magento developers guiding our team, each website is fully optimized for efficiency and durability. Magento is our primary focus and we pride ourselves in developing quality Magento websites and extensions.

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