+27 31 534 6600
hello@firetree.co.za
Facebook
Twitter
Instagram
  • Home
  • Services
    • Brand Development
      (Advertising, Print, TV, Radio, Ambient Media, Media Buying)
    • Digital Strategy
      (Digital Strategy Content, SEO, Website Design, Magento Services, Online Design)
    • Print and Signage
    • Social Media Marketing
    • Photography and Videography
    • Web Design & Development
  • Portfolio
  • About
  • Blog
  • Jobs
  • COVID-19
  • Contact

KFC Quietly Followed 11 Herbs and Spices on Twitter, Then Waited to See If Anyone Would Notice

October 24, 2017firetreeadminCreativity, Digital
By Kristina Monllos | October 20, 2017
This post is an original from www.adweek.com

Chain’s secret recipe is made up of 11 herbs and spices

If you check KFC’s Twitter account you’ll see that the chain follows six men named Herb and the five women who made up the Spice Girls. Normally, who a brand follows on Twitter wouldn’t be worth a story but the restaurant, known for its fried chicken recipe with 11 herbs and spices, found a fun albeit strange way to make it newsworthy.

Yesterday, Twitter user @edgette22 noticed what was going on with KFC’s Twitter follows and his tweet soon went viral.

.@KFC follows 11 people.

Those 11 people? 5 Spice Girls and 6 guys named Herb.

11 Herbs & Spices. I need time to process this.

— Edge (@edgette22) October 19, 2017


It turns out that’s exactly what KFC and its creative shop, Wieden+Kennedy, were hoping would happen.

“We planted this on Twitter over a month ago,” said Freddie Powell, creative director at Wieden+Kennedy. “Frankly, we weren’t sure if anybody was going to find it. Sometimes you just have to put stuff out into the universe and cross your fingers that the internet will work its magic.”

As of writing this the tweet has over 250,000 retweets and over 560,000 likes.

KFC’s statement is a bit more playful than W+K’s: “Our vault was getting cleaned so I thought the best place to keep the secret recipe was on Twitter,” said Bentley McBentleson, digital marketing manager for KFC U.S. “‘No one’s going to look at who we’re following!’ I thought. Boy was I wrong. I’ve made a huge mistake.”

: digital
firetreeadmin
Previous Post Inside One Designer’s Plan to Make Brand Logos More Eco-Friendly Next Post Two New Facebook Tools Will Help Brands Craft Ads for Each Environment

Related Articles

YouTube’s End-of-the-Year Video Is Insanely Comprehensive, and Gleeful to a Fault

December 11, 2017firetreeadmin

Why Brands and Agencies Are Preparing for the Era of 6-Second Ads

August 16, 2017firetreeadmin

Ikea Just Made the Most Boring Preroll Ads, Yet They’re Totally Mesmerizing

November 1, 2017firetreeadmin

Back To Our Roots

The Fire Tree was born on April Fool’s Day in 1999, and we partied like it was…well, it was. Headed up by Managing Director Arthur Lello, Financial Director Debbie Palframan and Creative Director Bianca Schmitz, we were a little team of five that could and did.

Read More

Recent Posts

  • Blind Passengers Can ‘See’ the View Out a Car Window With This Creation From Ford May 3, 2018
  • This Irish Anti-Smoking Ad Is So Good, It’s Now Running in New York January 11, 2018
  • YouTube’s End-of-the-Year Video Is Insanely Comprehensive, and Gleeful to a Fault December 11, 2017

Contacts

Suite 515,Island Office Park 35/37 Island Circle, Riverhorse Valley
+27 31 534 6600
+27 31 534 6650
hello@firetree.co.za
Facebook
Twitter
Instagram

Sign Up to Our Newsletter

 







The Fire Tree Design Company

6 days ago

The Fire Tree Design Company

Happy Birthday April 🎂

#birthdays #firetree
... See MoreSee Less

Photo

View on Facebook
·Share

Share on FacebookShare on TwitterShare on Linked InShare by Email

© The Fire Tree Design Company 2021, All Rights Reserved

  • Wto Agreement On Agriculture Discouraged
  • Which Of The Following Statements Is True About Written Agreements
  • What Is The Agreement Number For Planet Fitness
  • What Is A Life Funding Agreement
  • Wedding Catering Agreement
  • Verbal Agreement Over
  • Upmc And Highmark 10 Year Agreement
  • Types Of Freight Agreement
  • Trade Agreement Depends
  • Tenant Agreement Pdf
  • Taif Agreement Definition
  • Subject Verb Agreement Mock Test
  • Standard Service Level Agreement
  • Software License Agreement Atlassian
  • Sign Arms Agreement
  • Settlement Agreement For Breach Of Contract
  • Security Agreement Is For Personal Property
  • Sample Retainer Agreement For Divorce
  • Sales Purchases Agreement
  • Risk Transfer Agreement Template