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Tag: Brand Marketing

Home Tag: Brand Marketing

Are the Most Valuable Celebrity Brand Endorsements the Ones Brands Don’t Actually Pay for?

November 6, 2017firetreeadminBrand MarketingBrand Marketing

Robert Klara | 03 November 2017 This post is an original from www.adweek.com Upstart firm Spotted quantifies the value of ‘natural affinity’ You probably remember the screaming headlines from last…

Ikea Just Made the Most Boring Preroll Ads, Yet They’re Totally Mesmerizing

November 1, 2017firetreeadminBrand Marketing, DigitalBrand Marketing, digital

By Angela Natividad | 30 October 2017 This post is an original from www.adweek.com Åkestam Holst does its own version of unskippable spots Ikea touts itself as a brand that…

Martha Stewart Explains Her Relationship With Snoop Dogg and Why She Loves Instagram

October 31, 2017firetreeadminBrand MarketingBrand Marketing

By Lauren Johnson | 29 October 2017 This post is an original from www.adweek.com Adweek’s Media Visionary on changing media trends If there’s one constant to Martha Stewart’s more than…

Audi Sends in the Clowns for This Madcap Ad About How to Avoid Them on the Road

September 29, 2017firetreeadminBrand MarketingBrand Marketing

By Tim Nudd | September 28, 2017 This post is an original from www.leoburnett.com Colorful metaphor from BBH and Ringan Ledwidge   A lot of car advertising treats the obstacles…

One Millennial’s Perspective on the Changing Shopper Landscape

September 27, 2017firetreeadminBrand MarketingBrand Marketing

By Caitlyn Ford | August 08, 2017 This post is an original from www.leoburnett.com Digital Strategist Caitlyn Ford details what savvy brands need to know to stay in tune with…

Nike Writes an Ode to Mo Farah’s Smile and Sweat on the Eve of His Retirement

August 16, 2017firetreeadminBrand MarketingBrand Marketing

W+K adorns runner in the ‘glory of the final mile’

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Back To Our Roots

The Fire Tree was born on April Fool’s Day in 1999, and we partied like it was…well, it was. Headed up by Managing Director Arthur Lello, Financial Director Debbie Palframan and Creative Director Bianca Schmitz, we were a little team of five that could and did.

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Recent Posts

  • Blind Passengers Can ‘See’ the View Out a Car Window With This Creation From Ford May 3, 2018
  • This Irish Anti-Smoking Ad Is So Good, It’s Now Running in New York January 11, 2018
  • YouTube’s End-of-the-Year Video Is Insanely Comprehensive, and Gleeful to a Fault December 11, 2017

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The Fire Tree Design Company

6 days ago

The Fire Tree Design Company

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